Red Bull logo

Giving people wings worldwide

Red Bull is one of the most famous brands in the world, offering its unique energy drink across the globe and sponsoring and running a huge variety of sports events and teams, from F1 and football to cliff diving and air racing. Red Bull looked to Click to provide comprehensive management information and to drive bookings online.


Online adoption


Red Bull UK Ltd


Drinks manufacturer

Client since:


Why Click?:

Consolidated booking platform, Outstanding support, User transparency

Pain points:

Needed to improve accessibility and increase transparency by driving bookings online through a single platform


Online adoption of 96% - up by 20%

Red Bull UK is the British division of the world-renowned energy drinks manufacturer and investor in sport. Operating in over 167 countries, Red Bull has over 10,000 staff across the globe and sells over 5 billion cans of Red Bull every year.

What was needed:

  • Significantly greater online adoption

  • Reduced travel spend

  • Comprehensive management information

  • Single solution across travel

Users love the simplicity of the online booking tool. I’m really impressed with the visibility it gives us and the ability to control things that have been difficult to deal with in the past. The team at Click are so helpful and that makes my job so much easier. But most of all they have delivered what they promised from our very first meeting.


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