Travel products can be bought through a range of web sites and travel retail systems. Each of these points-of-sale are referred to as “content channels”.

The term “Content aggregation” refers to the process of submitting a user’s search request to a range of content channels and combining the results into a single view for the user to choose from. It is conceptually similar to metasearch.

Content aggregation results in wider choice, more flexibility and greater cost saving opportunities. By tapping into a wider variety of content channels it can also substantially reduce core travel costs through exploitation of price fluctuations.

If you’d like to find out how to use expert insider knowledge to select the perfect TMC for your organisation, download our totally free comprehensive guide below: 

About the Author:

Alice is Click Travel’s Content Coordinator and is responsible for all of our digital and print content, packaging up and presenting the wealth of expertise at Click in a way that works for you.