Travel products can be bought through a range of web sites and travel retail systems. Each of these points-of-sale are referred to as “content channels”.
The term “Content aggregation” refers to the process of submitting a user’s search request to a range of content channels and combining the results into a single view for the user to choose from. It is conceptually similar to metasearch.
Content aggregation results in wider choice, more flexibility and greater cost saving opportunities. By tapping into a wider variety of content channels it can also substantially reduce core travel costs through exploitation of price fluctuations.