The Definition Of Content Aggregation | In Under 100 Words | Click Travel

Travel products can be bought through a range of web sites and travel retail systems. Each of these points-of-sale are referred to as “content channels”.

The term “Content aggregation” refers to the process of submitting a user’s search request to a range of content channels and combining the results into a single view for the user to choose from. It is conceptually similar to metasearch.

Content aggregation results in wider choice, more flexibility and greater cost saving opportunities. By tapping into a wider variety of content channels it can also substantially reduce core travel costs through exploitation of price fluctuations.

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About Author:

Alice Tew


Alice is Click Travel’s Content Coordinator and is responsible for all of our digital and print content, packaging up and presenting the wealth of expertise at Click in a way that works for you.