It’s well established that traveller satisfaction is necessary for a corporate travel policy to succeed. Without high traveller adoption rates, your corporate travel policy won’t yield the benefits you want. But it can sometimes be difficult to understand the link between the two, and what makes a successful travel policy.
What does a successful corporate travel policy look like?
In order for your travel policy to be successful, it has to offer a better traveller experience than booking independently. Complex booking systems that require you to book transport and accommodation separately, or in a rigid set of rules, aren’t likely to win over many end users.
Equally, a corporate travel policy has to benefit your organisation and satisfy your budget requirements. It should allow necessary trips to be taken and objectives to be achieved while making cost savings.
For both corporate travellers and travel managers, a successful travel policy should provide transparency throughout the process.
What changes can you make to improve traveller satisfaction with your corporate travel policy?
There are three clear steps to boosting traveller satisfaction in your travel policy:
Offer a streamlined, transparent booking process
First and foremost, your travel policy needs to be easy to understand and follow to ensure high traveller satisfaction rates. This is especially important when you consider that self-booking is here to stay. Millennial and Gen Y travellers are used to booking travel intuitively online or in-app, rather than going through a travel agent. Cloud-based all-in-one booking platforms are user-friendly, efficient and are far more likely to achieve high adoption rates. They offer this while maintaining transparency throughout the organisation of who’s travelling where and when.
Introduce bleisure perks
It is becoming more and more common for travellers to mix business and leisure in the form of bleisure travel. Allowing end-users a little bleisure time, which is usually a couple of days at the end of a trip, is a great way to promote a healthy work-life balance, and to reduce traveller stress. All of this makes for a more satisfied traveller and higher adoption rates.
Listen to end user feedback
Ultimately, the best way to gauge what works and what doesn’t in your corporate travel policy is to listen to your end users. If you notice low adoption rates, or users going above assigned budgets, then find out why and work with a travel management company (TMC) to action a solution.
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