The definition of gamification [in under 100 words] - Click Travel

Gamification is a method that an organisation can implement to improve user engagement and motivation through the use of game type elements such as loyalty rewards cards.

In travel management this can be a powerful tool to drive a desired travel behaviour within a company, such as booking through an online tool only or booking with preferred suppliers, by rewarding travellers through incentives.

For example a traveller could receive 10 points if they book through a preferred supplier and accumulate their points throughout a year to spend them on rewards such as cinema tickets.

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About Author:

Alice Tew


Alice is Click Travel’s Content Coordinator and is responsible for all of our digital and print content, packaging up and presenting the wealth of expertise at Click in a way that works for you.