Visual guilt refers to the technique of prompting a user to reconsider the travel product they are about to purchase if a more cost effective alternative option is available. It is used in travel management programmes to reduce travel costs by drive behavioural change.

Examples include marking a product as non-compliant with the organisations travel policy; requiring the user to tick a checkbox to confirm they understand that they are not buying the cheapest available option; requiring a user to provide a reason that they are not buying the cheapest available option.

If you’d like to find out how to use expert insider knowledge to select the perfect TMC for your organisation, download our totally free comprehensive guide below:

About the Author:

Alice is Click Travel’s Content Coordinator and is responsible for all of our digital and print content, packaging up and presenting the wealth of expertise at Click in a way that works for you.