The Definition Of Visual Guilt In Under 100 Words | Click Travel

Visual guilt refers to the technique of prompting a user to reconsider the travel product they are about to purchase if a more cost effective alternative option is available. It is used in travel management programmes to reduce travel costs by drive behavioural change.

Examples include marking a product as non-compliant with the organisations travel policy; requiring the user to tick a checkbox to confirm they understand that they are not buying the cheapest available option; requiring a user to provide a reason that they are not buying the cheapest available option.

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Alice Tew


Alice is Click Travel’s Content Coordinator and is responsible for all of our digital and print content, packaging up and presenting the wealth of expertise at Click in a way that works for you.