The importance of giving back; Click Travel and Sifa Fireside - Click Travel

At Click Travel, we try to do things a little bit differently. As well as being a Living Wage employer, we also donate 1% of our time and profits to charity. This means that each year we choose a charity to donate money towards and to fundraise for, as well as giving our employees the opportunity to volunteer for two and a half days during working hours.

We caught up with Kae Bloor, Prospecting Executive, to find out how the scheme works and why he’s so passionate about donating his time to volunteering.


How does the scheme work?

Our 1% of time scheme encourages staff to donate 1% of their working time to the local community. This can be anything from running in a charity race to being a Brownie leader! Many of our employees choose to donate their time to Sifa Fireside, a local homelessness charity.

Why volunteer in the first place?

Volunteering is optional but I wanted to help out and give something back. I wasn’t sure what to expect on the first day, but I’m so glad I went along to help the charity. I had imagined it would be like a soup kitchen – but it’s so much more than that!

So what does the charity do?

Sifa Fireside provide support and services for vulnerable and homeless adults in Birmingham. Visitors can access food, showers and clothing as well as a range of support. This could be a visit from a dentist, an appointment with a doctor, a job seeking workshop or even a film screening.

Why do so many employees choose to volunteer for Sifa Fireside?

I think so many people choose to volunteer for them because it’s such a worthwhile cause. They provide 100 clothing parcels, 400 showers and over 3,000 meals each month and need over 70 regular volunteers to keep running. The work is really rewarding as they help some of the most vulnerable people in society. I’ve certainly always felt humbled after spending a morning volunteering with them.

What do you typically get up to when you visit Sifa Fireside?

I’ve helped to serve food to over 150 people, but I’ve also worked in the clothes bank and helped to restock the food cupboard. The work is always varied and it’s great to know the work you’re doing is making a difference.

Do you think more companies should set up a similar scheme?

Absolutely! A lot of companies talk about corporate responsibility, but so few seem to act on it. I’m so glad that I’m able to volunteer during work hours and give something back to the local community. We can often be blinded by how lucky we are and projects like this need the extra support.

Thanks Kae!

You can find out more about Sifa Fireside and the fantastic work they do on their website. Interested in joining the Click Travel family? Check out our careers page here.

About Author:

Rachael Howes-Tonks


Rachael is Click Travel’s PR and Content Marketing Executive and is responsible for all of our digital and print content, packaging up and presenting the wealth of expertise at Click in a way that works for you. Follow